I’ve been watching a lot of trailers lately and I’m excited at all of the films being released in the near future (unfortunately, some in the not-so-near future). However, despite how I often do this, I often fail to make it to the movie when it’s actually released. I have a long list of DVDs to acquire. One near the top is a film I only mildly considered, but recommendations post-release have me regretting not seeing it immediately. I just wish I’d known “Drag Me to Hell” was as good as hearsay has told me. Maybe I should have guessed - horrors centering around peculiar elderly ladies are often scary. It’s a Hollywood convention that’s pretty much sexist as well as ageist – but one that seems to work.
Serving the needs of the artist is why we started Unicorn Media. We saw an opportunity to work differently with artists that want to distribute their work to an online audience. We come at this from an artist's point of view rather than a traditional media company's point of view.
We respect artist's rights. Rather than tie up rights to your work, our agreements are non-exclusive. You still own the rights and remain in full control of your work. We also share advertising revenue with you. That's a very different kind of deal compared to traditional music or film distribution deals. Being a friend of the artist is at the core of UM.
Our platform is designed to allow listeners and viewers to experience your work as you intended. Take IMAX as an example. They've been living in a YouTube world where people are saying let's promote your art that way. When you look at IMAX's business, their business is based on being different. They are very different from a visual perspective, so it doesn't translate to YouTube. If you're looking at something that's grainy, on a small screen with compression artifacts, you've lost the experience the filmmaker is trying to convey.
When you look at a full screen, full stereophonic sound quality across our network, you are closer to where the filmmaker intended it to be. We are able to come closer to the experience that the artist intended in an online venue.
Finally, we're your online marketing partner. We are going to help promote you and tell you how to promote yourself. For starters, we spend a great deal of effort optimizing our site and digital media for search engine optimization (SEO). We've made it possible for search engines to find your work even if it's stored as a Flash file.
The artist is why we started Unicorn Media. This is what we are doing for you now and there's more coming up for you in the future. We're on your team and open to your ideas.